Where Bohemian meets street!
Derived from the language of Bohemia, the collections stand true to the ethos of the label ~ Follow your bliss!

A gender fluid brand, designed for all ages.

BLaHO is experimental with diverse and refined styles inclusive of street fashion, resort wear and more as it unfolds. Playing on it’s own rules, whilst making it look phenomenal, the brand’s source of inspiration is generated from a lot from progressive ideas, following a non-tradional route, while blending in quintessential aesthetics. With quality craftsmanship and creativity, the label embraces a fervor person who lives regardless of conventions, rules & tradition.

With an ardency to live life on their own terms & conditions, not a rebel per se, but one that has found and followed their bliss!

Co-founded by the talented duo Mona Thakur and Shane Lonen in 2023, BLaHO is a homegrown label, retailing across the globe. An eclectic combination of management & design, Shane is the creative innovator and Mona is the architect behind the brand!

Shane Lonen ~ Creative Director.
With a degree in Fashion Designing from INIFD, he started his career as a fashion stylist, along with designing projects & executing garments for A-list stylists in the Bollywood industry.

Mona Thakur ~ Managing Director.
With a degree of MBA in marketing. She brings 12 years of experience in handling the marketing & sales team in her current firm.

BLaHO aims to create an impactful global movement in culture with its carefully crafted garments. Established in Mumbai, India, the brand seeks constant creative excellence with extraordinaire storytelling in curatorial ready-to-wear apparel. Thriving for unmatched perfection, the brand aspires an empowering and connective shift in its community.